The Department of Music at La Sierra University needed a promotional piece for their Fiddler on the Roof performance. I wanted to capture the essence of Fiddler but with a familiar La Sierra touch that would put the viewer instantly on the campus of the university. Thus, the “Fiddler on the Roof” on Hole Memorial Auditorium—a very iconic campus building, which also happens to be where the Music Department is housed and where the performance took place.